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Comparing Facebook vs. Google Adwords

When it comes to online advertising, Facebook and Google are the two giants of the industry, and it’s smart for almost any business to master them – both brick and mortar types of businesses and businesses with an online presence. But, in order to leverage these platforms effectively, it’s important…
March 9, 2019
Media Buying

3 Allocation Tactics to Optimize Paid Media Spend

Determining the correct timing and distribution of media budget is often an overlooked optimization lever but (as account segmentation and targeting continue to diversify) remains highly impactful for true digital success. Below are three useful, time-based strategies to consider during your next budgeting brainstorm to help shift your brand message…
December 15, 2018

Using Dynamic Text Replacement on AdWords

You can personalize ads (and even the landing pages people see afterward) to what people were originally searching for in order to drastically increase results. With Dynamic Text Replacement techniques, you can save hours (if not days and weeks) of time that you’d otherwise be wasting.
November 8, 2018