Category

Media Buying

Media Buying

3 Allocation Tactics to Optimize Paid Media Spend

Determining the correct timing and distribution of media budget is often an overlooked optimization lever but (as account segmentation and targeting continue to diversify) remains highly impactful for true digital success. Below are three useful, time-based strategies to consider during your next budgeting brainstorm to help shift your brand message…
Amanda
December 15, 2018