SEO

A Look Into 2019 SEO Best Practices & Trends

Search engines are becoming ever more intelligent. Google is now answering more queries directly on the results pages and the number of voice-activated search queries is increasing. Website operators are worried that this could drastically change their optimization strategy. For this reason, we have compiled the following overview with all…
Andres
January 2, 2019
Media Buying

3 Allocation Tactics to Optimize Paid Media Spend

Determining the correct timing and distribution of media budget is often an overlooked optimization lever but (as account segmentation and targeting continue to diversify) remains highly impactful for true digital success. Below are three useful, time-based strategies to consider during your next budgeting brainstorm to help shift your brand message…
Amanda
December 15, 2018
Marketing

Cut Through the Digital Noise with Defined Business Goals

The constant influence of fragmented industry change is pushing some once-inspired marketers into paralysis, others to retreat to a single channel of advertising, or some to even make big shifts toward new solutions that often do not deliver. With all the dynamic noise surrounding each new digital marketing opportunity, it’s…
Andres
November 15, 2018