Using Dynamic Text Replacement on AdWords

You can personalize ads (and even the landing pages people see afterward) to what people were originally searching for in order to drastically increase results. With Dynamic Text Replacement techniques, you can save hours (if not days and weeks) of time that you’d otherwise be wasting.
Amanda
November 8, 2018
Technology

How Businesses Are Using AI and Machine Learning

As professionals across disciplines in the healthcare, retail and financial services industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of many parts of the sales cycle.
Matt
January 11, 2018